02 noviembre 2010

Animated advertisings - my reflexion

I still hope the day i can join my two passions (the two most important and creative work I've ever had in my life), animation and online advertising.

I've always believed, that is more attractive and interesting an animated banner (with animation I mean real animation, not letters moving in and out and a button that says Click here, if it's not animated put a bit of interactivity) Let's be honest, people do not pay much attention to the banners, always are the same, easy with a basic message. If we want that people feel attracted to the product we need to give something that will make they want to click. But we can not do only an animated banner and then a basic web form, the banner has to link to a fully animated site (pure entertainment).

It can be done in many ways, advergames, sponsored shortfilms, animated comic strips, etc .... logically not everyone who enters the Web will end up consuming the product, but doing something creative and different leads people to forward it to their friends and become a kind of viral ... to finish covering a much larger target, and target broader business opportunities.

But..always is the big problem, money !! To make this type of advertainment is expensive, more expensive than if you had only a web-designer making Gif banners.... but it's logic, more quality = more price.

Well, I do not dwell more, I leave you with some articles that John Kricfalusi wrote about it 3 years ago and I put some examples.

Direct sponsorship 01

Direct sponsorship 02

How Web will topple television


Esurance ( insurance company )



All the cartoons of Esurance

Fanthomas ( Sponsored by Expert )




TalkTones



John Kricfalusi's Comcast commercial


Or see my past posts with animated advertisings.

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